BLACK FRIDAY MEGA DEALS
What's on sale this year? Everything!* We have marked all parts, accessories and clothing 20% off, but that's just the beginning. On this page you'll find the stuff that's really marked down. The "red" Black Friday deals. We're calling them "red" deals not just because they're red hot. The way these items are marked down, we are in the red on all of them. So hurry and get these deals while they last for less money than we paid!
Can't find what you're looking for here? Shop our entire catalogue and use the code SWEETFRIDAY24 at checkout for 20% off. (Code not valid on the already-marked-down product. Looking bikes click here.
$199.99 - $249.99
$249.99
Up To 20% Savings
- Unidirectional carbon fiber riser bar with 35mm stem clamp area
- Downhi...
$728.99 - $1,214.99
$1,214.99
Up To 40% Savings
WHY WE MAKE THIS
Chris, our founder and spiritual guide, the King himself,...
$69.99
Shimano BB-ES51 Octalink V2 Bottom Brackets
- Fits Shimano Octalink V2 S...
$412.99 - $589.99
$589.99
Up To 30% Savings
Shimano XTR M9100 cranks feature a lightweight and rigid design thanks to H...
$149.99
The alloy cousin of the Wah Wah 2 Composite – the new Wah Wah 2 features fo...
$34.99
Shimano BB-ES300 Octalink V2 Bottom Brackets
- Fits Shimano Octalink V2 ...
$225.00 - $399.99
$375.00 - $399.99
Up To 44% Savings
In collaboration with 77 Designz , We Are One Composites have manufactured ...
$398.99 - $664.99
$664.99
Up To 40% Savings
WHY WE MAKE THIS
Chris, our founder and spiritual guide, the King himself,...
$111.99 - $139.99
$139.99
Up To 20% Savings
Now available in a small run of limited edition colourways!
Chromag has ...
$1,254.99
Our intention with Reverb AXS was inventive and pure: No hoses. No routing....
$212.99 - $354.99
$299.99 - $354.99
Up To 40% Savings
Not ready for carbon? The Gossamer is a high-end crankset for alloy lovers....
$95.99 - $119.99
$109.99 - $119.99
Up To 20% Savings
Chromag has a strong history of manufacturing handlebars. The OSX is one of...
$229.99
CushCore is an engineered foam insert to be mounted inside a tire, designed...
$27.99 - $39.99
$39.99
Up To 30% Savings
X-King Sport is a first-class competition and trail tire combining safe cor...
$114.99 - $129.99
The second generation of the legendary High Roller
- Easily clears debri...
$49.99
A classic competition tire which feels at home at the Cross Country World C...
$52.49 - $75.99
$74.99 - $75.99
Up To 31% Savings
Continental Mountain King Tires
- All-around performer with uniformly sp...
$52.49 - $74.99
$74.99
Up To 30% Savings
Competition and trail tire combining safe cornering grip with easy rolling ...
$83.99 - $114.99
$114.99 - $119.99
Up To 30% Savings
Continental's Cross King is a first-class competition and trail tire combin...
$27.99 - $39.99
$39.99
Up To 30% Savings
The Mountain King II Sport is the perfect trail ride companion — it's not s...
$229.99
CushCore TRAIL provides an all-new option for riders looking for a performa...
$80.49 - $117.95
$110.95 - $117.95
Up To 32% Savings
Continental's Cross King is a first-class competition and trail tire combin...
$154.99
The second generation of the legendary High Roller
- Easily clears debri...
$49.99
Elevate your BYO game. No need to sacrifice the virtues of your favorite va...
$3.99
Formulated with ultra distance in mind, the Näak Ultra Energy™ Gel is speci...
$99.99
Mini and mighty! Our stacked, smaller pack proves big adventures come in sm...
$78.74
$104.99
25% Savings
Developed to carry the small essentials you need for any gravel adventure t...
$49.99
A harmonious marriage of two classic Blackburn products: a cargo rack and b...
$19.99
Finish Line's Ceramic Wet Lubricant provides outstanding protection for you...
$24.99 - $29.99
With double-walled construction to keep water cold twice as long as other b...
$84.99 - $89.99
The Mini-M.U.L.E is the ultimate kids hydration pack that lets them carry t...
$179.99 - $200.00
The EVOC TAILGATE PAD is our pickup pad for safe bike transport on your pic...
$19.99
Keep their favorite Eddy Kids bottles clean and in good working order with ...
$59.99
Carry the strange
Designed to carry bulky items, like sleeping pads, on ...
$24.99 - $29.99
Derived from superior materials including Trutaste Polypropylene with Hydro...
$49.99
Straight-forward design gives the Covert Bike Glove a light feel, while the...
$39.49 - $44.99
The Bravo Gel is Giro’s most popular glove, and now there's reason to love ...
$127.50
$254.99
50% Savings
The Five Ten All Mountain RAIN.DRY Jacket is designed to keep you dry all d...
$49.99 - $59.99
Gloves for on-trail comfort and confident bar grip.
On-trail comfort and...
$49.99 - $59.99
One glove for all of your riding needs.
All-mountain utility. These men'...
$94.00
The Live Lite Journey Short is the perfect way to keep your cool during hot...
$54.99 - $69.99
The Giro Monica II Gel is the most full-featured glove in the Giro Women’s ...
$49.99
Straight-forward design gives the men's Covert Bike Glove a light feel, whi...
$229.99 - $259.99
The Privateer Lace combines the familiar comfort of Giro's Empire shoes wit...
$179.99 - $199.99
The Stylus features our premium Synchwire single-layer upper that conforms ...
$134.99 - $159.99
Tap into a comfortable fit, uncompromised flexibility, and medium arch supp...
$219.99 - $239.99
The Tracker fits the need for a cycling/e-bike friendly flat pedal shoe tha...
$127.50
$254.99
50% Savings
The Five Ten All Mountain RAIN.DRY Jacket is designed to keep you dry all d...
$239.99 - $279.99
UNBEATABLE FIT, PERFORMANCE AND VALUE
Giro's Espada women's shoes offer ...
$209.99
The best flat-pedal trail shoes inspire the confidence you need regardless ...
$169.99 - $179.99
The Gauge is an athletic approach to mountain bike footwear, made to inspir...
$189.99 - $199.99
The Women's Deed W is our quiver-killer flat pedal shoe, designed for comfo...
$149.99
The Techne Women's road shoe offers the comfort you'd expect from Giro with...
$134.99 - $179.99
Whether you're on the bike or off, on roads, trails, your daily commute, or...
$179.99
From its co-molded nylon and rubber outsole to its die-cut EVA footbed, you...